Simon Oliver Sinek is an American author and inspirational speaker on business leadership.

Gino Wickman is a lifelong entrepreneur and bestselling author, best known for *Traction: Get a Grip on Your Business*, which has sold over 2 million copies. He created the Entrepreneurial Operating System® (EOS®), a framework designed to help business leaders run better companies. Wickman is dedicated to helping entrepreneurs maximize their freedom, creativity, and impact.

Carol S. Dweck, Ph.D., is an American psychologist and author best known for her research on mindset, motivation, and success. She coined the term "growth mindset" and brought it mainstream with her 2006 book *Mindset: The New Psychology of Success*. She has held professorships at Columbia and Harvard Universities, has lectured worldwide, and is married to David Goldman, a national theatre director and founder of the National Center for New Plays at Stanford.

Adam Smith was a Scottish economist and philosopher who was a pioneer in the field of political economy and key figure during the Scottish Enlightenment.

Stephen Richards Covey was an American educator, author, businessman, and speaker.