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Gad Saad

Gad Saad (born 13 October 1964 in Beirut, Lebanon) is a Canadian marketing professor at the John Molson School of Business at Concordia University. He has argued for applying evolutionary psychology to marketing and consumer behaviour. He is the bestselling author of The Parasitic Mind and Suicidal Empathy: Dying to Be Kind, and is also known as a writer and producer.
Biographical details sourced from Wikipedia.
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In Gad Saad's own words

Gad Saad discusses the core concepts of his book Suicidal Empathy: Dying to Be Kind in an interview with Ben Shapiro.

Uploaded by Ben Shapiro, 2026 · Watch on YouTube

Empathy must be practiced in moderation

Saad explains that empathy follows Aristotle's principle of moderation, warning that while a complete lack of empathy creates psychopaths, excessive empathy directed at the wrong targets causes suicidal empathy.

“Everything in moderation. Too little of something is not good, too much of something is not good”

Cultural relativism paralyzes rational immigration policy

Saad argues that cultural relativism forbids making negative judgments about harmful cultural practices like honor killings or genital mutilation. He says this mindset prevents Western societies from discriminating between different cultural values when forming immigration policy.

“your inability to discriminate between one set of cultural values and another leads to the disaster we see today.”

Sympathy for murderers stems from consequentialist ethics

Saad observes that people who justify violence against healthcare executives or political opponents are improperly applying consequentialist reasoning to bypass absolute deontological moral rules.

“are suffering from homicidal empathy, are applying a consequentialist ethic to murder.”

Engaging only with open-minded interlocutors

Saad describes his approach to political conversations, explaining that he first tests whether someone is capable of being swayed by logic before deciding whether to keep discussing or walk away.

“I gauge whether they are flippable or not.”

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