Jay Abraham is an American business executive, conference speaker, and author.

Dr. Villy Abraham holds a DBA in International Marketing and Consumer Behavior from Manchester Business School (2012) and serves as Department Chairperson of the Technology Marketing Department at Sapir Academic College. He is a co-author with Jay Abraham, notably on *PREEMINENCE: How to Become the Only Choice Your Market Can Trust*, and is an Ambassador for an Entrepreneur's Network of 140,000+ founders and CEOs.

Carol S. Dweck, Ph.D., is an American psychologist and author best known for her research on mindset, motivation, and success. She coined the term "growth mindset" and brought it mainstream with her 2006 book *Mindset: The New Psychology of Success*. She has held professorships at Columbia and Harvard Universities, has lectured worldwide, and is married to David Goldman, a national theatre director and founder of the National Center for New Plays at Stanford.

Adam Smith was a Scottish economist and philosopher who was a pioneer in the field of political economy and key figure during the Scottish Enlightenment.

Stephen Richards Covey was an American educator, author, businessman, and speaker.

Niccolò di Bernardo dei Machiavelli was a Florentine diplomat, author, philosopher, and historian who lived during the Italian Renaissance.