Jay Abraham is an American business executive, conference speaker, and author.

Dr. Villy Abraham holds a DBA in International Marketing and Consumer Behavior from Manchester Business School (2012) and serves as Department Chairperson of the Technology Marketing Department at Sapir Academic College. He is a co-author with Jay Abraham, notably on *PREEMINENCE: How to Become the Only Choice Your Market Can Trust*, and is an Ambassador for an Entrepreneur's Network of 140,000+ founders and CEOs.

Carol S. Dweck, Ph.D., is an American psychologist and author best known for her research on mindset, motivation, and success. She coined the term "growth mindset" and brought it mainstream with her 2006 book *Mindset: The New Psychology of Success*. She has held professorships at Columbia and Harvard Universities, has lectured worldwide, and is married to David Goldman, a national theatre director and founder of the National Center for New Plays at Stanford.

Jonathan David Haidt is an American social psychologist and author.

Stephen Richards Covey was an American educator, author, businessman, and speaker.

Casandra Brené Brown is an American academic and podcaster who is the Huffington Foundation's Brené Brown Endowed Chair at the University of Houston's Graduate College of Social Work and a visiting professor in management at the McCombs School of Business in the University of Texas at Austin..