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A

Alex Strathdee

Alex Strathdee is the founder of Shelf Life (formerly Advanced Amazon Ads), a company he started at age 22, growing it into a million-dollar business with 17 employees and a 90% employee retention rate. Based in the San Diego area and educated at Virginia Tech, he hosts the Before the Bestseller podcast and authored Before the Bestseller, a guide to book sales and audience building.
On LuvemBooks, we've reviewed Before The Bestseller.
1
Books Reviewed
In order

Alex Strathdee books in order

2 books; 1 reviewed on LuvemBooks. Dates and covers from Amazon.

  1. Book Funnels & Amazon Ads cover
    2021
    Book Funnels & Amazon Ads
    Amazon ↗
  2. Before The Bestseller cover
    2025
    Before The Bestseller
    Our review →
Cover of Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time
Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time

4.6/5

reader rating · 158 ratings

Published by ShelfLife in March 2025, Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money is a nonfiction guide co-authored by Alex Strathdee, Laura Russom, and Steve Sarner, designed to walk authors through a structured, actionable process for building book sales and a lasting readership — with or without an existing platform. Early readers on Amazon have rated it 4.8 out of 5 stars across 56 ratings.

Reviewed Apr 28, 2026

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Authors Like Alex Strathdee
Eric Ries

Eric Ries

Business & Economics
Eric Ries's The Lean Startup applies validated, iterative strategy to product-market fit, mirroring Strathdee's framework for achieving reader-market fit.
1 book reviewed
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses
J

Jim Collins

Business & Economics
Jim Collins's Good to Great examines sustained business performance over flash-in-the-pan success, echoing Strathdee's emphasis on long-term durability over temporary viral spikes.
1 book reviewed
Good to Great
L

Larry Bossidy

Business & Economics
Larry Bossidy's Execution expands on business follow-through, offering a broad discipline playbook for professionals beyond book sales and audience building.
1 book reviewed
Execution: The Discipline of Getting Things Done
R

Ram Charan

Business & Economics
Ram Charan's Execution expands on Strathdee's focus on follow-through discipline, applying practical execution strategies across broader professional contexts.
1 book reviewed
Execution: The Discipline of Getting Things Done
C

Charles Burck

Business & Economics
Charles Burck's Execution expands on business follow-through, offering a broad discipline of getting things done beyond Strathdee's focus on audience building and book sales.
1 book reviewed
Execution: The Discipline of Getting Things Done
L

Liz Elting

Business & Economics
Liz Elting’s Dream Big and Win offers a practitioner memoir and framework for business building that matches Alex Strathdee's execution-focused, case-study-driven style.
1 book reviewed
Dream Big and Win: Translating Passion into Purpose